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Speaker: Michael Gifford
This interactive workshop is designed to equip AGC Chapter staff with practical tools and strategies to grow and engage their contractor membership. Participants will deepen their understanding of general and specialty contractors, explore how to align chapter programming with member needs, and learn how to clearly demonstrate AGC’s value proposition.
Key topics include prospecting and recruitment, branding and marketing, programming that addresses contractor pain points, and building strong member engagement pipelines through leadership development. Ideal for staff at all experience levels, this MasterClass offers a blend of best practices, peer sharing, and tactical insights to help chapters grow membership and deliver measurable member value.